Retargeting - Campanhas por clic de entrada
Retargeting allows advertisers to optimise the traffic generated Retargeting allows advertisers to optimise the traffic generated converted their visits into purchases and to retarget them via personalised banners. Retargeting can thus transform potential customers into real ones !
Retargeting - a new component of a performance-based strategy
Affiliation is designed to generate traffic/prospects on commercial or service-providing websites, whereas retargeting attempts to encourage these prospects to return to your site via personalised and/or "incentive-linked" banners aiming to convince these prospects to become customers. The advertiser remunerates Public-Idées according to performance in the same way as for the affiliation programme and thus controls its acquisition costs.
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