DrivetoMedia - Campanhas por clic de entrada - Retargeting

DrivetoMedia

“DrivetoMedia” campaigns allow you to combine performance campaigns with traditional media campaigns. Thanks to its partnerships with anchor sites, media brokers and e-commerce sites, Public-Idées buys traditional media space and then increases its value for its advertisers on a performance basis.

Generic principle behind DrivetoMedia

In contrast to ordinary affiliation platform networks, Public-Idées’ DrivetoMedia solution is a performance-based approach to promoting our advertisers on spaces which are usually purchased on a CPM basis. Our adServer, which has been specially developed for this application, optimises the delivery of advertisements by supplying the right advertisement to the right internet user.



DrivetoMedia: improving your traffic, sales, database and profile in a 100% ROI-oriented model !



The DrivetoMedia tool, developed and exclusively owned by Public-Idées, defines the targeting of campaigns at internet users via an innovative and highly-efficient technology featuring contextualisation, user-behaviour, IP Targeting, real-time optimisation, traffic forecasts, etc.

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